Sun Life Remains Most Trusted Life Insurance Brand
Sun Life of Canada (Philippines), Inc. (“Sun Life”) remains to be the Filipinos’ most trusted life insurance brand, according to the latest Campaign Asia survey of the Top 100 Brands in the Philippines.
Conducted between February 21 and March 19, 2020 by global information and insights provider Nielsen, the survey asked participants to name the best brand that comes to mind, where “best” means the one they trust the most or has the best reputation in its category. Sun Life was the only life insurance company to land in the list, ranking 65th among various brand categories including alcohol; apparel &aamp; accessories; automotive; beverage; consumer electronics; courier services; financial services; food; home appliances; household & personal care; media & telecommunications; restaurants; retail; sports; and transport, travel, & leisure.
“For us at Sun Life, there is no greater reward than the trust of our clients who have chosen us to be their lifetime partner in securing their future,” Sun Life Philippines CEO & Country Head Benedict Sison said. “This further inspires us to fulfill our purpose of helping Filipinos achieve lifetime financial security and live healthier lives.”
The recognition follows the Insurance Commission’s earlier announcement that Sun Life remains to be the No. 1 life insurance company in the Philippines, after topping the industry in terms of premium income, new business annual premium equivalent (NBAPE), and net income for 2019.
Committed service amid the pandemic
Today, despite the various challenges presented by the pandemic, Sun Life remains well-positioned to continue serving its clients, owing to consistent efforts to boost sustainability. Having a robust and established business continuity plan allowed it to focus on strengthening digital solutions, such as the digitally-enabled selling process and remote online medical examination.
Moreover, Sun Life also strengthened its balance sheets across the globe. This increased the company’s resilience, where its business is actually even much stronger than it was in December 2019.
“Sun Life and the Filipinos have always stood as one in the pursuit of a brighter future,” Sison said. “We have surpassed many challenges in our 125 years in the Philippines, and now, as the country strives to rise above the pandemic, we remain evermore their lifetime partner.”
Sun Life honored for service excellence
June 20, 2021
Sun Life of Canada (Philippines), Inc. (Sun Life) was bestowed the highest honor in the insurance category of the 2021 Quality Service Awards.
The winner was determined through a market research conducted by international publication Reader’s Digest covering 30 categories in the Philippines, Singapore, and Malaysia. Consumers were asked to vote which companies provided the highest level of service in the past 12 months based on the following pillars: Personalization, Understanding, Simplicity, Satisfaction, and Consistency. Sun Life was given the Gold Award after earning the highest rating in the insurance category.
“This recognition affirms that we are moving in the right direction as we strive to offer clients the best experience possible in their financial journey. What makes this even more meaningful is that it was achieved amid one of the most challenging years in our country’s history and in the same year we’ve kept our #1 position in the life insurance industry,” Sun Life Philippines CEO & Country Head Benedict Sison said.
Ever since the pandemic began in 2020, Sun Life has been taking steps to ensure seamless service for its clients. The company has made special accommodations for payments and claim forms submissions, and has also launched innovations such as the Digitally-Enabled Selling process and Remote Online Medical Examination. Moreover, despite the restrictions brought about by the pandemic, Sun Life upheld its commitment to clients and paid a total of PHP 4.7 billion in claims and maturities in 2020, with a special expedited process for COVID-19 claims.
“We dedicate this recognition to our clients, who have trusted us to be their lifetime partner to a brighter future for over 125 years,” Sison said. “We also share this award with the Sun Life advisors and employees who, despite the various challenges, personify our company’s purpose and enabled Sun Life to maintain its standards of service.”
Sun Life Philippines recognized as most trusted insurance and investment brand
June 07, 2021
Sun Life Philippines (Sun Life) won the highest honors in the Trusted Brand Awards 2021, where it was bestowed two Platinum Awards in the Insurance and Investment categories.
Organized by international publication Reader’s Digest, the Trusted Brand Awards is based on consumer voting where over 8,000 individuals in the Philippines, Singapore, Malaysia, Hong Kong, and Taiwan rated 50 categories of products and services according to trustworthiness and credibility, quality, value, understanding of customer needs, innovation, and social responsibility.
“At Sun Life, we pursue excellence so we can be the best lifetime partner to clients who have entrusted us with their brighter future. This seal of approval from Filipino consumers indicates that we are moving in the right direction,” Sun Life Philippines CEO & Country Head Benedict Sison said. “We are thankful for their trust and support.”
Now on its 126th year in the Philippines, Sun Life is continuously exploring ways to deliver on its purpose of helping Clients achieve lifetime financial security and live healthier lives. The company has been developing and enhancing products and services to meet the needs of its clients, focusing on business owners, overseas Filipino workers, and professionals in a bid to provide them with relevant solutions for their unique financial goals.
“When it comes to one’s finances and health, there is no one size fits all. By digging deeper into these client segments and really understanding their experiences, priorities, and lifestyles, we are in a better position to serve them.” Sison said.
Those eager to learn more about the programs tailor-fit for these client segments may consult a Sun Life advisor or connect with one via bit.ly/advisormatch.
“The pandemic has raised the Filipinos’ awareness of their vulnerabilities when it comes to their finances and their health,” Sison said. “They are eager to take steps to protect themselves, and Sun Life is ready to take this journey with them.”
April 26, 2021
Sun Life of Canada (Philippines), Inc., (Sun Life) retains the number one spot as the country’s premier life insurance company in the Philippines.
According to the latest report from the Insurance Commission (IC), Sun Life posted a premium income of PhP39.27 Billion, outperforming its closest contender by a record PhP8 Billion in total premiums. This is the 10th straight year that Sun Life has maintained its leadership in the industry.
“We dedicate this milestone to our clients whose trust and support motivate us to keep excelling and innovating,” Sun Life of Canada (Philippines), Inc. President Alex Narciso said. “We also share this with our advisors and employees who remained faithful to our mission despite all the challenges we faced last year.”
Sun Life’s success in 2020 was made possible by the company’s quick adaption to the new environment, where it launched various digital innovations so it may continuously serve its clients.
“Today, our commitment remains as strong as ever. We are here to be the Filipinos’ partner for life as they strive to achieve lifetime financial security and live healthier lives in this new landscape,” Sun Life Philippines CEO & Country Head Benedict Sison said. “We will never tire of discovering the best solutions and services that will enable them to secure their future.”
Apart from retaining the number one spot in the insurance business, Sun Life was also voted last year as the Filipino people’s most trusted insurance brand in Campaign Asia’s “Top 100 Brands in the Philippines” survey. Sun Life was the only insurance company to land on the list among other brands in various categories.